THE WELLNESS TRENDS REPORT 2025

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THE WELLNESS TRENDS REPORT 2025

Get ready for 2025’s hottest ingredients, trends and what's to come from our team of scientists, nutritionists, forecasters and innovators who have scoured the globe to find the latest trends. From pared-back skincare to going beyond the gut, this year’s report is brimming with fascinating forecasts.

All of this allows us to develop market leading products, services, diagnostics, and personalised solutions that broaden your health horizons.

Our favourite trends

Brain food

As research into our body’s most complex organ advances, a new wave of tech and food promises more effective ways to protect our brains.

Matresence matters

Fertility age gains traction as the maternal health market evolves in 2025.

A good cuppa, reimagined

The functional tea movement is paving the way for even more growth in the hot drinks market.

The fibre fix

After the rise in protein-enriched products to boost health, fibre’s taking its turn in the spotlight.

The microbiome in your mouth

Go beyond the gut to understand how the community of bacteria in your mouth impacts wider health.

Pared-back skincare

Scientifically-backed natural solutions meet our beauty needs in today’s modern world.

Master metabolism

The metabolism is having its moment in 2025 as we learn more about how to fine tune it.

A word from April Preston, Global Product Director

We’re excited about 2025 and hope this year’s report, curated by our team of scientists, nutritionists, forecasters and innovators will broaden your health horizons as we enter another new era of health and wellness

From discovering the power of the microbiome in our mouth to the innovative ways to get a fibre fix, there’s lots to get stuck into.