Why I’m loving… salicylic acid

Case in point: we’ve noticed salicylic acid doing the rounds as the must-know ingredient that celebrities are reaching for. A-listers like Victoria’s Secret model Kaia Gerber, socialite Poppy Delevingne and even Meghan Markle have raved about the benefits of this exfoliator, said to be particularly effective for blemishes and breakouts.

To understand more about how it could work, we spoke to 28-year-old journalist and Health Hub reader Britt Jones about how it changed her skin. Plus, we consulted leading dermatologist Dr Ifeoma Ejikeme to break down how salicylic acid works and when exactly to add it to your routine.

It took a good four weeks before I really started noticing a difference using a salicylic acid-based cleanser as part of my everyday routine. It’s definitely more of a slow-burn product, but when I compare my face now to old photos, the improvement is hard to miss.

Since I’ve been using it, I've noticed my complexion is so much brighter and my skin tone has evened out across my face. It really feels like it’s working hard to get deep into my pores; clearing them out without leaving my skin feeling stripped or dry.

What I love most about salicylic acid is how easy it is to use. It doesn’t feel like I’m overcomplicating my routine or adding another fussy step, because it’s just part of my everyday cleanser. It’s definitely a go-to product now and a step I can’t imagine skipping.

When it comes to food, I eat a lot less greasy meals now and tend to lean toward fresh produce. I’ve also started focusing more on my internal overall health and wellness too, as I really believe it shows in my face.

“If your skin is reactive, consider starting with a lower concentration or exploring gentler options like lactic acid for exfoliation, and it’s always a good idea to patch the products on a small area to make sure it’s compatible with your skin.”

If everything checks out, Dr Ejikeme says that salicylic acid can easily become part of your skincare routine via products like cleansers, toners, serums or spot treatments: “If you're new to active ingredients, start by using it two to three times a week and adjust the frequency as your skin builds tolerance,” she advises (use as per product instructions). 

“For targeted concerns, like blackheads or blemishes, you can apply it directly to those areas, but just make sure to always follow with a good moisturiser to maintain hydration,” she adds. “Finally, if you’re using active ingredients like acids, it’s always important to wear a protective sunscreen daily.”

Follow the directions on the package label carefully, and ask your pharmacist to explain any part you do not understand. Use salicylic acid exactly as directed. Do not use more or less of it or use it more often than directed on the package or prescribed by your doctor. It's important to not apply to broken skin and only use as directed. If you are unsure if it is for you personally, speak to a dermatologist who might be able to guide you.⁴

As our expert dermatologist advises, a little goes a long way, so start by applying it a few times a week and build up from there, and you’ll avoid causing any further irritation to stressed out skin.