Introducing activated charcoal
It’s everywhere at the moment. From teeth-whitening, to celebrity endorsements, as well as trending on Instagram. Activated charcoal has made a big entrance and it’s here to stay. But what is it? Activated charcoal is an ingredient made from mixing materials like coconut, nutshells and bamboo with hot gases.
The result is something that works hard to absorb toxins and impurities. You’ll find it in exfoliators, cleansers, and face masks. The main thing to know is that it’s really effective in helping the skin look and feel its best. It’s also black, but that doesn’t take much getting used to. Our Beauty Team take you through which conditions it can help and why it’s time to follow the trend.