20% off £30

Code:JOLLY
OffersBuy one get one 1/2 priceSave up to 1/2 PriceOutlet3 for 2 Mix & Match2 for £18 Mix & MatchBuy 1 Get 1 Free2 for £5 Mix & MatchIntroductory Offer2 for £50 Mix & Match2 for £60 Mix & MatchBuy more save 10%Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD SprayCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNew NordicWeledaBioglanGrass & Co.BetterYouNature's WayNatures AidBuy one get one 1/2 priceSave up to 1/2 PriceOutletIntroductory OfferShort DatedBuy 1 Get 1 FreeDairy FreeGluten FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inFood & DrinkChristmas Food & GiftsFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringa PowderSpirulinaMaca PowderFlaxseedBaobabChia SeedsGoji BerriesGut HealthSnacksShop all SnacksSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksVegan FoodShop all Vegan FoodMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesDairy Free DrinksShop all Dairy Free DrinksOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksNutritionally Complete FoodCoconutHolland & BarrettNaturyaGrenadeHuelHeath & HeatherNakdPukkaTwiningsPerfectTedManuka DoctorSave up to 1/2 PriceBuy one get one 1/2 price3 for 2 Mix & Match2 for £5 Mix & MatchOutletBuy 1 Get 1 FreeBuy more save 10%2 for £12 Mix & MatchGluten FreeDairy FreeWheat FreeEgg FreeSugar FreeMilk FreeSoya FreeSesame Seed FreeCelery FreeFish FreeNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinSports SupplementsShop all Sports SupplementsTestosteroneElectrolytesEnergy GelsSports CollagenCreatineShop all CreatineCreatine PowderCreatine CapsulesBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersIntra WorkoutPost WorkoutKetoAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentOptimum NutritionPrecision EngineeredUSNMyproteinApplied NutritionGrenadePhDHuelTriActiveSiSSave up to 1/2 PriceBuy one get one 1/2 priceBuy 1 Get 1 FreeIntroductory Offer2 for £50 Mix & Match2 for £60 Mix & Match2 for £25 Mix & MatchOutletGluten FreeDairy FreeSugar FreePalm Oil FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeNew inBeautyGiftsNatural Beauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessSexual WellnessDr OrganicFaith in NatureWeledaNaturtintTisserandMiaromaSukinQ+ATrilogyChilds FarmBuy one get one 1/2 priceSave up to 1/2 Price2 for £18 Mix & MatchOutletBuy 1 Get 1 FreeAlcohol FreeParfum FreePalm Oil FreeGluten FreeCelery FreeCereal FreeCrustaceans FreeDairy FreeEgg FreeFish FreeNew inChristmasCBDShop all CBDCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD SprayCBD GummiesCBD Food & DrinkCBD BeautyGrass & Co.TRIPCannaray CBDCBDfxfourfiveHolland & BarrettHolistic HerbReakiroBody & Mind BotanicalsLove HempBuy one get one 1/2 priceOutletSave up to 1/2 PriceDairy FreeAlcohol FreeGluten FreeNew inWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management Shakes Shop all Weight Management Shakes Meal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkHealthier CookingLow Calorie SnacksSlimming TeasExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettUSNEat WaterIdeal HealthNudie SnacksBraggGrenadeNatures AidSlimExpertFrejaBuy one get one 1/2 priceSave up to 1/2 Price2 for £12 Mix & MatchOutletGluten FreeSugar FreeDairy FreeWheat FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeNew inHealth & WellnessShop all Health & WellnessEnergyJoints Bones & MusclesGut HealthHair Skin & NailsStress AnxietySleep & RelaxationHolland & BarrettVitabioticsNaturtintWeledaSolgarOptimum NutritionDr OrganicBetterYouApplied NutritionNew NordicBuy one get one 1/2 priceSave up to 1/2 PriceOutlet2 for £18 Mix & Match3 for 2 Mix & Match2 for £60 Mix & Match2 for £12 Mix & MatchBuy 1 Get 1 FreeDairy FreeGluten FreeAlcohol FreeSugar FreeWheat FreeSoya FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeNew inNew InBest SellersTrendingMedicines and HealthcareVeganShop for your WellnessGut HealthImmunityEnergySkincareWomen's HealthMenstrual HealthMenopauseJoints, Bones & MusclesHair, Skin & NailsSleep & RelaxationFood & DietChildren's HealthStress ReliefHealthy HeartLow Mood & DepressionConcentration & AlertnessEye HealthSexual HealthLearn about WellnessJoints, Bones & MusclesWomen's HealthPeriods & Cycle HealthMenopauseImmunityGut HealthFood & DietSports & FitnessSleep & RelaxationHair Skin & NailsArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast

Everything you need to know about retinol cream

Lady with long hair looking at camera smiling expression
Retinol cream, lots of people are raving about it, but why’s it so great? We talk you through all the details about retinol in this article, including some top product picks.
Everybody who works in beauty and skincare and is obsessed with beauty and skincare (us!) has heard about retinol. It’s on everybody’s radar, and quite rightly so.

Retinol for skin has steadily risen in popularity over the years, so much so, that lots of brands have incorporated it into their lines, creating no-end of retinol creams, retinol serums, retinol oils and retinol gels. If you’ve decided you need retinol in your life, they’ll be a product out there with your name on it. So…we’ve set the scene in relation to all the hype surrounding retinol, but what is it exactly?

What is retinol?

It’s the active form of Vitamin A in the body, and has been widely hailed as being a powerhouse of a product when it comes to tackling anti-ageing through skincare. Curious? You ought to be. Excited? Absolutely! Even though it isn’t a hormone, Vitamin A acts like one.

This means that as we start to age, our natural levels of Vitamin A start to dwindle. This drop in our natural Vitamin A levels is what then leads to lines, creases, and many of the other tell-tale signs of ageing that creep in.1

Is retinol good?

You bet it is! You see retinol works by speeding up the rate at which skin cells renew and repair. Some studies have even shown it can work its magic on a wide range of skin-related issues, ranging from fine lines and wrinkles, to pigmentation and blemishes. As for how it does this, retinol works within the skin cells to help boost collagen production and reducing cell ageing and pore congestion. It’s also capable of regulating oil production and stabilising pigments.2

Top 6 benefits of using a retinol creams and serums

We’ve already touched on some of the main benefits above, but here’s a recap. It can:3
  • Help smooth skin and improve uneven skin tone.
  • Visibly reduce the appearance of ageing.
  • Increase the rate of cell turnover.
  • Aid the collagen and elastin production process.
  • Help reduce pigmentation.
  • Help with blemishes.

How often should you use retinol serum?

Now pay attention, because you can’t just slather on your retinol cream or serum every day and away you go. Applying retinol takes a little organisation and patience because you need to give your skin chance to get used to it. You may find that within the first few days of using retinol, your skin becomes a bit irritated and dry. You want to avoid your skin over-reacting with retinol, so start small and build up. Use a pea-sized amount (that’s all you need) of low percentage retinol and only apply it twice a week.

Once you skin’s in the swing with the twice-a-week thing, then gradually increase the frequency, so that, eventually, you’re applying it every day. In the meantime, listen to your skin, and look out for any signs that may indicate it’s not tolerating the retinol very well.4

Retinol-applying tips

  1. Wait at least 30 minutes before applying any other skincare products on top of retinol. 
  2. Don’t put retinol anywhere near the eye area. 
  3. Apply it at night as part of your evening skincare routine. 
  4. Always use an SPF, as retinol can potentially make the skin thinner and therefore more sensitive and prone to skin damage. 
  5. Don’t use AHA or BHA exfoliators, as they essentially do what retinol does, and doubling up can potentially aggravate and overstimulate skin cells.5

What is good retinol serum?

This probably comes as no big surprise, but there are lots of good retinol serums out there, as well as lots of good retinol creams, retinol oils and retinol gels too. However, what works fabulously for your friend, may not work as well for you. Everybody’s skin is different, so if you’re planning on incorporating retinol into your skincare regime, it’s important you take the time to explore those options and find a retinol that’s right for you. In the meantime, we’ve created a shortlist of some of the best retinol serums, as used, and reviewed, by our customers:

Vitaskin Vitamin A Resurfacing Mask

Customer rating: 5 stars Suitable for vegans, this 98% natural rejuvenating face mask is packed with retinol and carrot seed oil and contains high levels of Vitamin A and Vitamin E.

How to apply: Use on clean skin and leave for 10 minutes. Rinse off with warm water. 

SM20 says: “Nice face mask. Starts to warm up slightly when you apply on your face. Felt nice. Really liked this product and the fact it contains natural ingredients. Nice packaging too.

Vitaskin Vitamin A Rejuvenating Night Cream

Customer rating: 4.5 stars Vitaskin Vitamin A Rejuvenating Night Cream combines retinol and carrot seed oil, as well as high levels of Vitamin A and Vitamin E to help brighten and even skin tone, as well as reduce the appearance of fine lines and wrinkles. 98% natural and 100% vegan friendly.

How to apply it: Apply as the final step in your skincare routine. For best results, combine with the full VitaSkin Vitamin A Range. 

Pri23 says:I've used this for about a week, and could really see the changes. and felt it has settled the redness and looks a lot reduced. It’s such a lovely texture and sinks well into your skin, not leaving the skin greasy at night like most night creams do! The smell is divine and feels so luxurious.

Oleus Retinol Serum

Oleus Retinoid Serum is a 100% vegan and natural lightweight serum that’s known for aiding collagen production to encourage a youthful-looking complexion.

How to apply it: Massage 2 to 3 drops on to cleansed skin on face, neck and/or body. Can be combined with the Oleus Moisturiser.

REN Bio Retinoid Anti-Ageing Cream

A breakthrough anti-ageing cream that delivers retinol results while enhancing skin vitality and radiance. Deeply nourishing and hydrating, it reduces the appearance of fine line and wrinkles. Over time, skin looks plumper, lifted and the texture is refined and smoothed. Suitable for all skin types.

How to apply it: Use twice a day. Warm a generous amount in the palms of the hands and gently massage on clean skin (neck and face) until absorbed. At night, use after Bio Retinoid Anti-Ageing Concentrate for optimal results.

The final say

Feel as though you know you know your way around the world of retinol now? It’s a whole new world in itself, but it’s an exciting world that can potentially help your skin in so many ways.

Retinol creams, retinol serums, retinol oils and retinol gels, which one are you going to try first?... Need some information before you try out retinol? Still got some niggles about it? We hear you, that’s why we’ve written this article, ‘Is retinol safe?’ which tackles one of the main questions lots of people have about retinol.

Related Articles

Sign up for exclusive offers
Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.