During the 20th century, the cosmetics market cottoned on to the fact that many people wanted firmer, tighter skin. This revelation launched a million skin creams with claims ranging from the eradication of cellulite to disappearance of ‘bingo wings’.
The truth is there is no quick answer to the question of how to tighten skin, but you can improve the appearance of your skin’s tone and texture, as well as address mild sagging, with a cream.
Nourishing, hydrating ingredients such as hyaluronic acid, lanolin, argan oil, cocoa butter help keep moisture in and plump up the top layer of the skin (the epidermis) which will improve the look of the loose skin.5
Look for firming creams with active ingredients, such as caffeine. Caffeine is able to penetrate the skin barrier and become absorbed by the blood vessels close to the surface of the epidermis (the top layer of skin).6 Caffeine constricts the blood vessels which stops the area of skin from being swollen by removing excess fluids from the area.7
Further, to see long-term benefit, you’ll have to commit to regular application of firming creams as many have ingredients, such as retinol, which take several weeks to have an effect.