Discover the best food for your genes
Quick and easy cheek swab test
Get product recommendations suited to your DNA
Unlock your nutrition-related genetic predispositions and discover the best foods for you and your genes with the Personalised Nutrition DNA Test. It’s nutrition made personal.
What’s tested?
The test comes with a personalised report which will analyse:
✓ Obesity risk
✓ Sensitivity to calories
✓ Sensitivity to fat
✓ Sensitivity to saturated fat
✓ Sensitivity to caffeine
✓ Sensitivity to carbohydrates
✓ Sensitivity to salt
✓ Sensitivity to sugar
Is it for me?
If you want to understand how your genes impact your nutrition and tailor your food choices to work in tune with your biology, then the Personalised Nutrition DNA Test is for you.
How does it work?
1. Take a swab
Do an easy 30-second cheek swab at home
2. Send sample
Send your sample back in the pre-paid envelope
3. Get report
Get your personalised report on the DnaNudge app within a week
4. Start shopping
Use the app to start food shopping, guided by your DNA
What’s included?
Nutrition recommendations – Be nudged towards products and ingredients that will best benefit your health
DnaNudge Ltd, Scale Space, Imperial College White City Campus, 58 Wood Lane, London, United Kingdom, W12 7RZ
Advisory age: 11+
All we need from you is a quick cheek swab. This is inserted into our lab-on-a-chip DnaCartridge, which delivers a result direct to your smartphone in around 90 minutes. Your sample is then destroyed, maintaining full confidentiality.
Your data is never stored, sold on, rented out, or shared with third parties for financial advantage.
We work with Care Quality Commission-accredited labs and our test kits are all CE-marked.
We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.
Consult instructions for use.
Test kit contents
The subjective customer reviews below are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Holland & Barrett. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated. Find out more
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We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.