100% organic hair dye
Colour lasts 3-4 weeks
Conditions, strengthens hair
Vegetarian
Vegan
This plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark. On white/grey hair this Golden Blonde shade is likely to be light golden blonde tint. On light to dark blonde hair is it likely to be a warm slightly darker golden blonde. As the product contains Henna, it will be a warm blonde, and not ash - it is not possible to achieve an ash blonde using a Henna based colour. It is not suitable for darker hair as it cannot lighten your hair. If your hair is a salt-and-pepper mix of blonde and white, then the overall effect will average out, with blonde hair going a golden blonde and white hair going a light blonde tint. The longevity of the Golden Blonde shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots, but it can become permanent on porous areas of your hair such as the older, longer lengths of hair which become more weathered and porous over time.
To check the colour, we always strongly recommend you strand test a small section of your hair – from root to tip - before applying to your entire head. To achieve the best results, please read the below Additional Information and the in-box instruction leaflet carefully. Remove product build-up from your hair prior to colouring with a clarifying shampoo or treatment. The colour will deepen over a few hours and days as it oxidises on your hair. On very light-coloured or light grey hair it sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises and the colour deepens. If your hair has been chemically lightened, it will affect the colour result. - Please always strand test the herbal colour from root to tip, to check the colour outcome before applying to all your hair. It is not recommended to use chemical lighteners on your hair after using this dye, unless it has faded or grown out. This is because bleach will not remove the indigo element of the dye, so you may possibly be left with a bluish colour. If you do want to try bleaching, please strand test first.
Full ingredients
Organic cassia auriculata (cassia) powder, organic indigofera tinctoria (indigo) powder, organic rheum palmatum (rhubarb root) powder, organic lawsonia inermis (henna) powder, organic emblica officinalis (amla) powder, organic curcuma longa (turmeric) powder
Always read the label before use
For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.
Vegan, Vegetarian
We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.
Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 45 minutes to 2 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.
3.8
12 reviews
Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more
Pros mentioned
Good for your hair
I have been dying my hair blond for quite a while and decided to give it a rest. This is a totally natural dye and grwat for revitalising my hair and making it grow faster. The package contains a huge amount, which I used 2-3 times. Of course, it wouldn't colour the darker h…
Alesha - 4 months ago
Verified Purchaser
Hair Dyes
It was very easy to use . I had no burning on my scalp as I have with every hair dyes.. thanks
Delores Curry - 11 months ago
This review was originally posted on another website
Verified Purchaser
Excellent natural hair dye
A great alternative to chemical dyes. I have been using It's Pure dyes for a few years now. My natural hair has increasing white and grey mixed with my light brown. I mix 2:1 parts natural brown and golden blonde together. I mix it a bit thicker than the recommended yoghurt …
Sarah - a year ago
Verified Purchaser
Product name
Price
Rating
Colour
Suitable for
£12.95
£11.77/100 g
Colour
Golden Blonde
Suitable for
Vegan, Vegetarian
Ingredients
Compare products
Select up to 3 similar products to compare
We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.