Beauty

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Woman in large sun hat sitting on the beach tanning

How to tan faster: top tips

Want some tips on how to tan faster? Discover the golden rules of tanning in this article, which make sure you get a tan, while still protecting your skin.

Portrait, smile and a black woman with sunscreen on her face to protect her skin using spf treatment.

Guide to SPF 2024

SPF, what is it? Why should we use it? And which one should we use? If you're unsure where to start with it, find out everything you need to know

Young beautiful woman applying yogurt and turmeric facial mask Skin care, beauty treatments on white background

Homemade lemon & turmeric facemask recipe

Get your skin glowing with this homemade facemask. The turmeric in the recipe contains curcumin, a powerful antioxidant. It also has lemon which may help fight the effects of ageing on skin. Try the DIY mask now.

turmeric oil on grey slate with turmeric powder

Turmeric oil: Uses and benefits

What can turmeric oil be used for and what are the benefits of using this essential oil? Here's a complete guide to turmeric essential oil.

What is squalane? 12 top squalane oil benefits

What is squalane? Why is everybody raving about it & what are the advantages of using it? Take a look at the 12 top squalane benefits in this article.

pair of hands on a pink table with cream and roses

Glow beyond: Looking after your skin past the face

Think your skincare only includes the face? Your body begs to differ! From sun safety to strawberry legs, let’s give your body some well-deserved love...

Vitamin C benefits for skin

How does vitamin C benefit your skin? From wrinkles to support with acne, wounds, and pigmentation, our detailed guide explains all.

Some of the best anti-pollution products

Looking for products to help combat the negative effects of daily pollution? Here's some of the best anti-pollution products

Our favourite hyaluronic acid products

Hyaluronic acid is everywhere these days, but which products are the best for your skincare needs? Discover our top picks to help you choose, right here

Cheerful women standing together against brown background.

What is skinimalism and is it for you?

Go small or go home! With the right products, “skinimalism” could be the key to looking effortlessly glam.

Is aloe vera good for skin?

Should you use aloe vera for your skin? What are the benefits and the side effects? Find out everything about aloe vera for your face from our guide.

Natural, organic, and vegan hair dye: everything you need to know

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.